About This Project
Her Flow Care is a wellness brand focused on menstrual health. The edit had to strike a balance: warm and intimate enough to earn trust, but sharp and confident enough to hold a TikTok feed. The result is a video that feels like a conversation, not an ad.
Platform
TikTok
Role
Video Editing
Videos
1
Content Type
Short Form
The Work
01. Know Your Flow
The Strategy Behind the Growth
GROWTH IN NUMBERS
Videos Delivered
Before
0
After
1
Content Tone
Before
Generic
After
Personal
Trust Signal
Before
Weak
After
Strong
Scroll Stop Rate
Before
Low
After
High
The edit had to feel like a conversation, not an ad. Warm and intimate enough to earn trust, sharp enough to hold a TikTok feed.