About This Project
Maka's Strands is a hair brand built for the discerning woman who wants her natural texture celebrated on screen. The brief was simple: make the product feel aspirational, the texture feel tactile, and the edit feel intentional. Every cut was made to hold attention, every transition was timed to the beat.
Platform
TikTok
Role
Video Editing
Videos
3
Content Type
Short Form
The Work
01. Product Drop: Strands Vol. I
02. Texture Study
03. The Ritual
The Strategy Behind the Growth
GROWTH IN NUMBERS
Videos Delivered
Before
0
After
3
Avg Views Per Video
Before
N/A
After
500+
Engagement
Before
Low
After
High
Brand Feel
Before
Generic
After
Cinematic
The brief was to make the product feel aspirational and the texture feel tactile. Every edit was made to hold attention, every transition timed to the beat.